Integrating Social Media into Marketing – One Non-Profit’s Approach

We are really enthusiastic to kick off our 2017-18 Social Media Breakfast on Thursday, September 28, 2017 when we welcome speaker Lisa Horn to Hutchinson! Lisa is the CEO of VEAP (Volunteers Enlisted to Assist People) in Bloomington. Where many non-profit organizations struggle to find volunteers and increase donations, VEAP has found tremendous success in raising funds and growing their volunteers. Lisa will share stories with you, along with real-life examples of what has worked well and what hasn’t worked well. Be prepared to be inspired to use social media, along with traditional media to reach your goals. This session is a “must attend” for organizations looking to grow. It will also offer tons of intriguing ideas for those in the business sector to consider modifying and applying to their marketing approach.

This session will cover:

  • The integration of social media into traditional marketing and outreach plans
  • Social media to build momentum and deepen engagement
  • Facebook approaches to grow brand awareness and drive revenue

Lisa Horn VEAP of MNSpeaker Bio: Lisa Horn has been the CEO of VEAP since October 2015. VEAP is a 45 year basic needs and social service organization in Bloomington with a service area of Bloomington, Richfield, Edina and South Minneapolis. VEAP’s focus is on healthy food access, housing stability, and social connections and supports for community members in need. Lisa was previously the 6 year Executive Director of a start up nonprofit hunger relief organization in Eagan, The Open Door. Lisa has an undergraduate degree in public health, with a Masters of Public Affairs (MPA) degree from Hubert H Humphrey Institute of Public Affairs, concentrating in Public Administration and Nonprofit Management

Thanks to our sponsors: Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, the Social Media Breakfast is free to attend. Breakfast is provided, but please invite your friends and colleagues to attend and get pre-registered. We’ll see you at 7:30am at the Crow River Winery on Thursday, September 28, 2017. We will conclude by 9am.