Jan 24th SMB: Engagement Marketing

The topic for the January 24, 2013 Social Media Breakfast Central Minnesota will be Engagement Marketing. Jeff Ferrazzo, from Constant Contact is going to get us talking so we can answer two questions:

  1. How do I generate more repeat business from existing customers?
  2. How do I get my customers to refer my business to others?

Building lasting relationships with your existing customers and members drives business success. Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.

Arrive at 7:30 to grab a cup of coffee, get your name tag, eat breakfast and network with others. The SMB will end at 9:00 am, with a special optional session to follow. It is always free to attend and open to anyone interested in marketing and social media, but you do need to pre-register.

BONUS: There is a Special Session on Thursday, January 24th at 9:15-10:00 called: SaveLocal. This session is open to anyone attending the SMB previously that morning, as well as others who were not able to attend the breakfast. Attend either one or both! The second session on SaveLocal will be very good for small businesses looking for more new customers without offering deals that break the bank or aren’t in your budget.

Small businesses can finally get great new customers from local deals, and make money doing it. The days of paying 50% of your revenues to a deal provider that brings you only deal-seekers unlikely to return are over! It’s now your deal, your way. With SaveLocal, you choose the discount amount, the terms, when the deal runs and ultimately how many to sell. The right deal means a great experience for your customers and more new business for you.

Covered in the session:

  • Why doing a deal with SaveLocal means greater success for your business
  • How to avoid common mistakes that lead to bad deals, and tips to create the perfect deal
  • What to consider before you run your deal: What are the best deals to run, how to set realistic goals and how to prepare your business and staff for all the new traffic!
  • The ideal customers to promote to and the key messages to entice purchases
  • How to properly track redemption, measure your deal’s success, and how to follow up (with email and social campaigns) to encourage repeat business

Please pre-register for this session as well using “Special Session”.

About Jeff Ferrazzo: Jeff is Constant Contact’s educational marketing expert in the Upper Midwest (MN, IA, ND and SD). Jeff has more than 20 years experience supporting small business, with a background in sales and sales training, engagement marketing, branding and brand development strategies. As a member of the National Speakers Association, Jeff continually develops his use of candor and effective communication to enhance his seminars and keynotes by keeping them fresh and fun. He consistently receives rave reviews from the attendees and event hosts alike.