Cyber Crime – Protecting Main Street

Join us on Thursday, November 16, 2017 for the Social Media Breakfast Central Minnesota when speaker Don DeMeyer presents on “Cyber Crime- Protecting Main Street”. This is a presentation you can’t afford to miss, both figuratively and literally! With all the personal and business time we spend online, we become vulnerable in ways we’re not even aware. The nightly news covers large corporations, banks, and familiar brands that have fallen victim to unscrupulous individuals and attacks, but did you know that small businesses are particularly vulnerable? In this session you will learn:

  • Why small businesses and organizations are targeted
  • Current security threats, including
    • Malware/Ransomware
    • Phishing
    • Social Engineering
  • How to protect your organization

About Our Speaker: Don DeMeyer has been with BusinessWare Solutions for 10 years, and is their Service Manager.  He is a graduate of Ridgewater College, and has worked in the IT field for 15 years.

As always, there is no cost to attend the SMB thanks to our sponsors, but pre-registration is required. Everyone who is interested in learning to marketing better using social media, technology, and trends is welcome to attend. Please invite business collegues to attend with you, enjoy hot coffee and a free breakfast, and learn more about cyber security on Thursday, November 16th at 7:30am at the Crow River Winery. The presentation will conclude at 9am. Thank you to our sponsors Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc.

Influencer Marketing: What It Is, What It Isn’t, and Why It Works

Join us on Thursday, October 26, 2017 for the Social Media Breakfast Central Minnesota when we welcome presenter, Josh Nite of TopRank.

A key component of successful online and social media marketing is having a handle on “Influencer Marketing: What It Is, What It Isn’t, and Why it Works”. Josh will help you prepare to give your online marketing a boost when you learn about:

  • Popular conception of influencer marketing
  • Actual definition
  • Three levels of influencer marketing sophistication
  • Examples of successful campaigns

About Josh Nite: Josh is a 40-year-old content writer and marketer with TopRank Marketing, a full-service digital marketing agency. He specializes in strategically written, creative content. Josh has an 8-year-old son, a 2-year-old daughter, and finds it awkward to write about himself in the third person.

Get Registered Today! Thanks to our SMB sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc, the Social Media Breakfast is free each month, but pre-registration is required. Please register so we can insure we have enough seats, materials, coffee, and breakfast waiting for you at 7:30am on October 26th at the Crow River Winery.

Integrating Social Media into Marketing – One Non-Profit’s Approach

We are really enthusiastic to kick off our 2017-18 Social Media Breakfast on Thursday, September 28, 2017 when we welcome speaker Lisa Horn to Hutchinson! Lisa is the CEO of VEAP (Volunteers Enlisted to Assist People) in Bloomington. Where many non-profit organizations struggle to find volunteers and increase donations, VEAP has found tremendous success in raising funds and growing their volunteers. Lisa will share stories with you, along with real-life examples of what has worked well and what hasn’t worked well. Be prepared to be inspired to use social media, along with traditional media to reach your goals. This session is a “must attend” for organizations looking to grow. It will also offer tons of intriguing ideas for those in the business sector to consider modifying and applying to their marketing approach.

This session will cover:

  • The integration of social media into traditional marketing and outreach plans
  • Social media to build momentum and deepen engagement
  • Facebook approaches to grow brand awareness and drive revenue

Lisa Horn VEAP of MNSpeaker Bio: Lisa Horn has been the CEO of VEAP since October 2015. VEAP is a 45 year basic needs and social service organization in Bloomington with a service area of Bloomington, Richfield, Edina and South Minneapolis. VEAP’s focus is on healthy food access, housing stability, and social connections and supports for community members in need. Lisa was previously the 6 year Executive Director of a start up nonprofit hunger relief organization in Eagan, The Open Door. Lisa has an undergraduate degree in public health, with a Masters of Public Affairs (MPA) degree from Hubert H Humphrey Institute of Public Affairs, concentrating in Public Administration and Nonprofit Management

Thanks to our sponsors: Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, the Social Media Breakfast is free to attend. Breakfast is provided, but please invite your friends and colleagues to attend and get pre-registered. We’ll see you at 7:30am at the Crow River Winery on Thursday, September 28, 2017. We will conclude by 9am.

Instagram and Pinterest for Small Business: How to Leverage Photo-Driven Social Platforms for Your Business

Join us on Thursday, May 25th for the Social Media Breakfast Central Minnesota, our last before a brief hiatus over the summer months.  Our speaker will be Alika Faythe Hartmann, a photographer and small business owner from Redwood Falls, MN.

When it comes to social media, we are living in the Photo Economy. Photos are everywhere in social media and two emerging social media platforms – Instagram and Pinterest are hotter then ever. But how can you leverage these two platforms in a way that makes sense for your business? Alika uses visual social media sites like Instagram & Pinterest to market her photography business and is a passionate, enthusiastic, energetic, about social media.  She will help answer questions many business have, such as:

  • How important is it to share photos?
  • What would I have to take photos of?
  • Do I share the same photos on all social media platforms?
  • How can I leverage Instagram and/or Pinterest in a way that makes sense for my business?
  • Do I need to have business accounts on these platforms, or use my personal account?

Get registered today and bring a friend! As always, there is no cost to attend, but pre-registration is required. Thanks to our generous sponsors, Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc. breakfast, coffee, and materials are provided for attendees. It’s a great morning for learning, networking, and taking action.

Presenter Bio:  Alika is a photographer and small business owner living in Redwood Falls, Minnesota. She posts about life- being a business owner, mother, designer, adventurer, thrifter and those wacky Pinterest projects.


Synchronize Your AdWords and Social Media Strategies

Join us at the next Social Media Breakfast Central MN on Thursday, April 27th when we welcome speaker, Brad Putney to Hutchinson. Brad will present on how to “Synchronize Your AdWords and Social Media Strategies”. If you are new to Google AdWords, this will be a great opportunity to hear Brad walk you through the AdWords basics before diving into syncronization of your marketing efforts.

Search marketing and social media don’t have to exist in separate worlds. Developing digital strategies for both channels in conjunction with one another will yield an increased Return on Investment for both. The presentation will cover:

  • a review of Google AdWords
  • building combined strategies between paid search and social media
  • everything that’s new in paid search for 2017

Bio: Brad eats, breathes and sleeps Google AdWords and paid search campaigns at True North Consulting. To date he has built, repaired, and managed more than 500 AdWords campaigns. He is certified in all five Adwords disciplines as well as Google Analytics. In 2015 he was selected as a Google AdWords All-Star and spent three days at the GooglePlex in Mountain View. On days away from the office Brad works to manage his addiction to all things boats and boating by getting out on the water with wife and beagle, Eddy.

Register Today! As always, it is free to attend the SMB thanks to our sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image. Tidy Tightwads is also sponsoring the April SMB, and we sincerely thank them for their support! Pre-registration is required and everyone is welcome to attend. Invite a friend or co-worker. We’ll see you on Thursday, April 27th at 7:30am until 9am at the Crow River Winery.

Changing Your Mindset from Hopeful to Hired

Adam Dince Hopeful to HiredAt the next Social Media Breakfast Central MN on Thursday, March, 23, author Adam Dince will share his insight into finding employment and candidates in today’s job market. Adam will help change the mindset of simply being hopeful, to hired! The secret lies in using college years as an opportunity to build professional networks, improve soft-skills, and create an effective online personal brand, so that students can hit the ground running after graduation. The opportunities for employers are to understand how candidates are preparing to fill your positions, where to find them, and how to effectively reach out and groom relationships that can later be mutually beneficial. In this interactive talk, based on Adam’s book, “Hopeful to Hired”, you will learn why college students need to change their mindset from hopeful to hired, tips on how to develop and optimize professional soft skills while in college (something employers need to see in a great candidate), how to start building an effective professional network while in college, and tips on building a meaningful professional online presence.

Who should attend?

  • Students looking to be proactive in finding a position in their field after graduation
  • Businesses and organizations looking to fill positions with qualified candidates
  • Parents and educators looking to help guide students toward decisions that will help them get hired

Bio: Adam Dince is an author and digital marketing professional located in the Twin Cities. In addition, he is a college instructor and guest lecturer at various universities. For the past four years, Adam has been a featured speaker at AdFed’s annual Student Ad Summit (SAS) and a variety of other collegiate and industry events. Each year, Adam mentors college students in his community as a way to give back to others.

As always, everyone is invited to attend and there is no cost. Pre-registration is required, so we have enough seats, materials, and breakfast available for attendees. Please arrive no later than 7:30am at the Crow River Winery. The SMB will conclude by 9am. Adam has another speaking engagement on Thursday morning in Hutchinson, but will have a brief time available after the SMB to sign books, which he will have with him.

The SMBCMN is free thanks to the generous support from our sponsors, Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc.

10 Things Facebook Page Admins Tragically Are Not Doing

beth-gasserThe next Social Media Breakfast Central Minnesota on Thursday, February 23, 2017 will focus on getting more out of your Facebook page, when Beth Gasser of Vivid Image talks about at least ten things she sees Facebook administrators failing to do each day. When you put time, money, and resources toward your marketing efforts, it’s important they work toward your advantage in every way possible. Find out how you can increase page likes, increase reach, and cater to the Facebook algorithm for better results, while insuring what you are doing is ethical and follows Facebook guidelines.

By going through a very specific list of 10 things you can do on your Facebook page, you’ll leave with a renewed enthusiasm for Facebook marketing.

You’ll have a better understand of:

  • Growing your Facebook reach and audience
  • Making your page more appealing and easier for people to use
  • Reducing confusion so people are more apt to like your page
  • Using Facebook to boost your results in Google (there’s a simple trick you need to know)

Beth Gasser is Vice-President of Vivid Image, Inc. and a Social Media Consultant for small businesses and organizations in Minnesota. She works in Facebook, Twitter, YouTube, and WordPress helping clients connect and engage with current and potential customers. She frequently teaches and public speaks on topics related to social media and online marketing.

Get Registered Now! All Social Media Breakfasts in Central Minnesota are free, but pre-registration is required. Sign up now, and we’ll see you on Thursday, February 23rd at 7:30 am at the Crow River Winery on Hwy 7 East of Hutchinson!

The SMB each month is free to attend thanks to our sponsors! The SMB Sponsors in February are Tidy Tightwads, Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc.

Review Now: Ryan Pena’s January ’17 SMB Presentation

IMG_6965Click below for Ryan Pena’s B2B Case Study Optimizing Social Media Channels from the Social Media Breakfast Central MN on Thursday, January 26, 2017.

Thanks again, Ryan for an outstanding presentation this morning!

B2B Case Study Optimizing Social Media Channels

B2B Case Study: Optimizing Social Media Channels via Content

IMG_6965Ryan Pena is our speaker on Thursday, January 26th! By now, most of us have heard it, “Content is KING!”. That’s great, but what steps should we take to not only put content out there but actually drive leads and site traffic back to the organization? Take the journey with Ryan as he shares the struggle, push-back, budget restrictions, and testing his team went through, which ultimately led to going from 48 social media leads in 2015 to nearly 1,000 social media leads in 2016!

Expect to leave understanding:

  • How to craft a content strategy centered around a default CTA
  • Hacks to leverage free blogging sites & communities to repurpose content while driving people to CTAs leading to business results
  • How we got featured in a private LinkedIn Healthcare group by Philips, which lead to a flood of new leads
  • How to leverage video to develop a broader reach
  • Influencer marketing tactics

The Social Media Breakfast Central MN is free and open to anyone who would like to attend, learn, network, and use social media and marketing to further their work. Pre-registration is required.

Bio: Ryan Peña is a Social Media Manager and international speaker with over 6 years of experience in the field.  He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one year, growing leads generated from social media by over 1,500% year over year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a hobby and he truly enjoys helping people connect with each other. Recently, he was featured on several social media podcasts and speaks internationally.  If you’re looking to bring social back to social media, talk to Ryan.

A New Year and a Bunch of New Trends Coming Your Way

The topic for the special year-end SMB on Thursday, December 15th will be 2017 Marketing Trends!

2017 will bring more changes in online marketing, search engines, and social media than what we’ve seen the previous couple of years. Change is happening faster than ever and user expectations are taking a front seat. Consider this, for the first time in history, television advertising budgets will be less than budgets for digital and mobile ads.

The staff at Vivid Image; Heidi, Cory, and Steve are energized and ready to share about the changes they are seeing and the new trends coming our way this next year. This session will cover new things with Google, Facebook, Design, Mobile, Website Usability/Accessibility, Emotional Marketing, and so much more. There’s even going to be a shift in the photos used to market online. Say what? Leave the session ready to embrace the new trends in 2017 from this interactive, information-packed, casual and fun holiday SMB!

twoHeidi Arndt is an Online Marketing Specialist who focuses on local search and online reputation management.

Cory Dammann is an Account Director who works with a wide variety of businesses and industries, helping to jump start their marketing plans and make sure everything coincides with customer expectations to drive sales.

Steve Gasser loves to help businesses and non-profits reach their goals by utilizing both proven methods and the newest of trends and technology.

Get registered today! As always, the Social Media Breakfast Central MN is free and open to anyone wishing to attend. Please arrive by 7:30am at the Crow River Winery.