Clarify Your (Marketing) Message so Customers Engage!

Thomas Osthus, co-owner of the R.C. Thomas Company and a StoryBrand Certified Guide, will be our speaker at the Social Media Breakfast on Thursday, October 25, 2018. In the digital age, you want to be a savvy marketer. In order to do that, you need a “clear and concise” marketing message so people TAKE ACTION. Unfortunately, many small businesses are losing sales (non-profits may be losing donation opportunities) because your marketing messages are confusing or just plain boring.

How much is unclear messaging costing you? How many potential customers can’t hear your offer in the sea of noise? How many of your events are half empty because people don’t know why they should come? Can potential customers understand why they need your product or service? Thomas will explain how a lack of clarity may already be costing you a great deal.

When you clarify your message, your website starts working for you, your sales force is better equipped, and your customers speak a viral message that spreads.

As always, SMB is free to attend, but registration is required. Arrive at 7:30am on Thursday, October 25th to check-in, get breakfast, and grab a coffee. We’ll end by 9:00am. Thank you to our sponsors: MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc.

About Our Speaker: Thomas Osthus is co-owner of the R.C. Thomas Company, a sales training and consulting firm dedicated to helping seed & ag companies explode their sales. Thomas is a husband, father, and digital marketer. He and his wife, Alicia, have four children and live in Olivia, MN.

State of the State of Marketing

On Thursday, September 27, 2018 we’ll kick-off Social Media Breakfast Central Minnesota with a “State of the State of Marketing”. Find out what you need to know that’s happened in recent weeks in the world of marketing and online technology. Learn about what’s coming soon, new trends, and technology to help market your business and finish the year strong. Ask questions, connect with other business professionals, and learn about some changes we have in store for Social Media Breakfast this year.

The SMB is free and open to everyone, but pre-registration is required. Please arrive at the Crow River Winery at 7:30am to grab breakfast, coffee, and get signed in. The session will begin at 8am and finish by 9:00am. SMB is made possible through generous sponsorships from Southwest Initiative Foundation, Vivid Image, and MVTV Wireless.

A Story of Adversity, Dreams, and Entrepreneurship in Rural Minnesota

Join us on Thursday, May 24, 2018 at the Social Media Breakfast Central Minnesota when we welcome business owner and video blogger, Chant Singvongsa. Chant will share his fascinating and inspiring story of coming to America from Laos in 1987, settling in Jackson, MN, and starting five successful businesses. You don’t want to miss Chant’s unique story of how entrepreneurship saved his life.

“Entrepreneurship saved my life. I’ve started many businesses and failed at many too. Failure can be your biggest teacher.”

Chant will share about where he was before he had all his businesses and what happened to make this shift. He’ll talk about how social media has helped him overcome his fears and turn his passion of sharing into his brand.

About Our Speaker: Chant Singvongsa resides in Jackson, MN with his wife Amy and two young sons. He is the owner of five businesses: Wish Washy Laundromat, Singvongsa Landscaping, Singvongsa Photography, Chant’s Daily Hustle, and IMobile Solutions. Chant is part of the Emerging Leaders Cabinet at Southwest Initiative Foundation. You can learn more about Chant and follow him on Facebook and on YouTube.

As always, the Social Media Breakfast is free, but pre-registration is required. Everyone is welcome to join us; in fact, invite a friend and co-worker to join you. Breakfast and coffee is provided thanks to our sponsors; MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc.

Generating Ideas on How to Use Video for Your Business

Tony Smith of FRF Productions will be our speaker at the Social Media Breakfast on April 26, 2018. Not sure how you’d use video to market your business or organization? Tony has lots of insight into “Generating Ideas on How to Use Video for Your Business.” Learn about the different styles of video and see examples of videos he’s produced for a wide range of clients. Tony can share stories and examples to help you determine what will benefit you the most.

If you’re new to video, Tony will offer suggestions on ways to take that first step and get started. If you’re already doing video, he’ll provide ways to improve. Whether you shoot your videos yourself or hire it done, you will take away plenty of tips from Tony’s eight years in business as a professional videographer.

As always, SMB is free to attend, but registration is required. Arrive at 7:30am on Thursday, April 26th to check-in, get breakfast, and grab coffee. We’ll end by 9am. Thank you to our sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc.

About Our Speaker: Tony Smith is the owner of FRF Productions, a Professional HD Video Production, Multimedia, and Marketing company that helps businesses market through video! Tony is a husband, father, videographer, and racer. His company, FRF Productions is based out of Hutchinson, MN.

Without Integrated Marketing Plans Your Message Can Fall Flat

Jess Vealetzek, Herald JournalJoin us on Thursday, March 22, 2018 for the Social Media Breakfast Central Minnesota and welcome presenter, Jess Vealetzek, Creative Services Manager from Herald Journal.

Creating an integrated marketing plan can help get your message heard. Jess will present “Without Integrated Marketing Plans Your Message Can Fall Flat” to explain what an integrated marketing plan is along with what may be needed and ways to make work for your company. You’ll learn about:

  • What is an integrated marketing plan?
  • Where to start in creating that plan for your company.
  • The resources needed for success.
  • Is a marketing agency/firm right for your company?

About Jess Vealetzek: Jess is the Creative Services Manager at Herald Journal. She has worked in the Marketing field for 10 years, five of which have been in Marketing Management. She’s worked for companies of various sizes in the Brainerd Lakes Area, Rapid City, SD, and the metro and has been able to gain valuable knowledge by marketing varying products and services for those companies. She diversified her skill base to include Creative Services Management, along with Digital Services Sales and Fulfillment, which has given her an even deeper understanding of exactly what it takes to create an integrated marketing plan that will fulfill the goals for companies offering any type of products and/or services.

Register Today!

As always, it is free to attend SMB, but pre-registration is required so we have enough breakfast, beverages, seats, and materials ready for attendees. Thanks to our sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc for making this monthly event free! Get registered now, and we’ll see you at 7:30am on March 22nd at the Crow River Winery!

 

She Believed She Could, So She Did!

We are excited to announce Beth Holm, owner of Enchanted Trunk will be our presenter at the Social Media Breakfast Central MN on Thursday, January 25, 2018. Beth started her own business using her previous work experience, passion for fashion, and the power of social media. She’ll share her story of how she has made the Enchanted Trunk so successful, including these key tips:

  • Be Consistent
  • Set Goals, especially how goals relate to social media and your business
  • Make a plan and stick to it

If you can’t do it all, focus on one platform and do that with excellence. Where Beth really shines is thinking outside the box with content and speaking to her target market. “KNOW your target market!”

As always, it is free to attend SMB, but pre-registration is required so we have enough breakfast, beverages, seats, and materials ready for attendees. Thanks to our sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc for making this monthly event free! Get registered now, and we’ll see you at 7:30am on January 25th at the Crow River Winery!

The Enchanted Trunk was inspired by a vision to offer women a unique shopping experience catered to their style needs, body type, fabric preferences, color trends and general fashion feedback. In addition to my online boutique, I offer Trunk Shows where women gather for a fun shopping experience with their girlfriends and enjoy host rewards. My traveling pop-up boutique is a mobile store perfect for home and office parties. I also offer personal consultations and shopping appointments at my home or yours. My inventory is take-home ready and changes often. Owned and operated by Beth Holm, entrepreneur and fashion enthusiast, surrounded by women who lift one another up!

Top Marketing MegaTrends You’ll See in 2018

We’ve spent this past year learning about social media, marketing trends, buyer behavior, and technology developments.

This past year, the world of online marketing and social media has revealed:

  • 100 million hours of videos are watched on Facebook each day.
  • Mobile has surpassed desktop (globally) for conversions. 53% conversion rate on mobile over desktop.
  • Conversion rates drop 20% for every second someone has to wait for content to load.

What does 2018 have in store for us?

Attend the Special Year-End SMB Session on Thursday, December 14th at the Crow River Winery from 7:30am to 9am to find out the “Top Marketing MegaTrends You’ll See in 2018”  presented by Steve Gasser of Vivid Image, Inc. Together, we’ll be ready for big things in 2018! Register now!

Cyber Crime – Protecting Main Street

Join us on Thursday, November 16, 2017 for the Social Media Breakfast Central Minnesota when speaker Don DeMeyer presents on “Cyber Crime- Protecting Main Street”. This is a presentation you can’t afford to miss, both figuratively and literally! With all the personal and business time we spend online, we become vulnerable in ways we’re not even aware. The nightly news covers large corporations, banks, and familiar brands that have fallen victim to unscrupulous individuals and attacks, but did you know that small businesses are particularly vulnerable? In this session you will learn:

  • Why small businesses and organizations are targeted
  • Current security threats, including
    • Malware/Ransomware
    • Phishing
    • Social Engineering
  • How to protect your organization

About Our Speaker: Don DeMeyer has been with BusinessWare Solutions for 10 years, and is their Service Manager.  He is a graduate of Ridgewater College, and has worked in the IT field for 15 years.

As always, there is no cost to attend the SMB thanks to our sponsors, but pre-registration is required. Everyone who is interested in learning to marketing better using social media, technology, and trends is welcome to attend. Please invite business collegues to attend with you, enjoy hot coffee and a free breakfast, and learn more about cyber security on Thursday, November 16th at 7:30am at the Crow River Winery. The presentation will conclude at 9am. Thank you to our sponsors Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc.

Influencer Marketing: What It Is, What It Isn’t, and Why It Works

Join us on Thursday, October 26, 2017 for the Social Media Breakfast Central Minnesota when we welcome presenter, Josh Nite of TopRank.

A key component of successful online and social media marketing is having a handle on “Influencer Marketing: What It Is, What It Isn’t, and Why it Works”. Josh will help you prepare to give your online marketing a boost when you learn about:

  • Popular conception of influencer marketing
  • Actual definition
  • Three levels of influencer marketing sophistication
  • Examples of successful campaigns

About Josh Nite: Josh is a 40-year-old content writer and marketer with TopRank Marketing, a full-service digital marketing agency. He specializes in strategically written, creative content. Josh has an 8-year-old son, a 2-year-old daughter, and finds it awkward to write about himself in the third person.

Get Registered Today! Thanks to our SMB sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc, the Social Media Breakfast is free each month, but pre-registration is required. Please register so we can insure we have enough seats, materials, coffee, and breakfast waiting for you at 7:30am on October 26th at the Crow River Winery.

Integrating Social Media into Marketing – One Non-Profit’s Approach

We are really enthusiastic to kick off our 2017-18 Social Media Breakfast on Thursday, September 28, 2017 when we welcome speaker Lisa Horn to Hutchinson! Lisa is the CEO of VEAP (Volunteers Enlisted to Assist People) in Bloomington. Where many non-profit organizations struggle to find volunteers and increase donations, VEAP has found tremendous success in raising funds and growing their volunteers. Lisa will share stories with you, along with real-life examples of what has worked well and what hasn’t worked well. Be prepared to be inspired to use social media, along with traditional media to reach your goals. This session is a “must attend” for organizations looking to grow. It will also offer tons of intriguing ideas for those in the business sector to consider modifying and applying to their marketing approach.

This session will cover:

  • The integration of social media into traditional marketing and outreach plans
  • Social media to build momentum and deepen engagement
  • Facebook approaches to grow brand awareness and drive revenue

Lisa Horn VEAP of MNSpeaker Bio: Lisa Horn has been the CEO of VEAP since October 2015. VEAP is a 45 year basic needs and social service organization in Bloomington with a service area of Bloomington, Richfield, Edina and South Minneapolis. VEAP’s focus is on healthy food access, housing stability, and social connections and supports for community members in need. Lisa was previously the 6 year Executive Director of a start up nonprofit hunger relief organization in Eagan, The Open Door. Lisa has an undergraduate degree in public health, with a Masters of Public Affairs (MPA) degree from Hubert H Humphrey Institute of Public Affairs, concentrating in Public Administration and Nonprofit Management

Thanks to our sponsors: Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, the Social Media Breakfast is free to attend. Breakfast is provided, but please invite your friends and colleagues to attend and get pre-registered. We’ll see you at 7:30am at the Crow River Winery on Thursday, September 28, 2017. We will conclude by 9am.