What Does It Take to Hire the Next Generation?

michelle-fallingMichelle Falling will be our fall kick-off presenter on Thursday, September 22, 2016 at the Social Media Breakfast Central Minnesota, sharing with us about what it takes to hire the next generation and understanding how Millennials want to work and live work. If you’re interested in how to attract top talent, what makes millennials stay at their current jobs, and what companies/organizations need to do to engage them through social media and other avenues, this session is for you!

About the Presenter: Michelle Falling is a Recruiting Manager and Career Development Specialist at Life-Science Innovations & Affiliate Companies, with many years experience hiring top candidates for a wide variety of positions.

As always, the Social Media Breakfast is free to attend and open to anyone interested in learning more about social media, online marketing, and technology to network and grow your business. Pre-registration is required. The SMB is at the Crow River Winery on September 22 starting at 7:30am and done by 9:00am. Thank you to our sponsors for making this month event possible: Vivid Image, Inc., MVTV Wireless, and Southwest Initiative Foundation.

SMB Fall Kickoff!


Beyond Social Media: A Focus on Direct Mail, Email, and Direct Selling that Works in 2016

Duane HoverstenThe Social Media Breakfast Central Minnesota on Thursday, June 23, 2016 will feature Entrepreneur, Educator, and Innovator, Duane Hoversten. Duane is a dynamic speaker who will leave you energized.

This session, “Beyond Social Media: A Focus on Direct Mail, Email, and Direct Selling that Works in 2016” will cover these helpful topics:

  • How to get more traffic to your social media and websites
  • How to get to potential customers who are not on social media
  • Identifying your target market
  • How to correctly do a direct mail letter
  • How to correctly do an email campaign
  • How direct selling can help your social media traffic and web traffic

Having taught Small Business Management at Ridgewater College for twenty years, Duane assisted SMB organizers and Vivid Image owners, Steve and Beth Gasser for a number of years with invaluable business planning and marketing insight. He’s ready to give you some great ideas that you can use in your business or organization the next day!

Speaker Bio: Duane has started and owned a number of businesses.  These businesses included 3 fertilizer plants, 5 computer stores, a software company, a spice company, a consulting company, a campground and currently a storage business. All of these companies but one are still operating and having longevity of up to 40 plus years. He has been very active in his community serving on many boards, including the Chamber of Commerce, City Council, Hospital Board, Hutchinson Economic Development, and a Bank Board.  Duane taught Small Business Management for Ridgewater College in Hutchinson  for 20 years. He also has been doing consulting for the Small Business Development Center in Marshall for the last 22 years and is also working with the Small Business Development Center in Fort Myers Florida for the last 3 years. Duane has his BS Degree from Mankato State University and his MBA from Cardinal Stritch College. He’s created and given numerous seminars including “Why Small Business Fail and What you Can do About It” and “Don’t Let the Economy Crash your Business”.

Learn the Most Important Steps to Getting Found on Search Engines

We all know that it’s important to get found in search engines in order to get website traffic. At the next Social Media Breakfast Central Minnesota on Thursday, May 26, SEO Specialist, Steve Slater will walk you through how to get started with search engine optimization (SEO). SEO is the ongoing process for getting your target market to your website, and there are lots of tasks involved. Steve has refined the tasks into a concise, easy to tackle checklist. This session is perfect for:

  • Those who have websites, but haven’t started any SEO
  • Businesses or organizations with new websites
  • Website owners who have started some DIY SEO, but aren’t sure if they are doing it correctly
  • Those currently doing SEO, and want to make sure the focus is on the most important tasks first and create a plan for taking the next step.

You’ll leave with a “Getting Started With SEO” Checklist, have an opportunity to ask questions, and leave inspired to tackle at least one actionable item to make a difference in your online marketing!

1102385_10100646271209671_1265337147_oAbout Steve Slater: I am an SEO Specialist at Vivid Image where I focus on all things related to Google and search trends. The growing use of search engines, tied with social media and mobile technology, makes it more important for people like me to dedicate time to understanding how search engines work. In order to effectively use them as a marketing tool, it’s my role to stay on top of the ever changing SEO trends, guidelines, and information. Email me at slater@vimm.com

Get Registered!

The SMB is always free and open to anyone who wants to attend. Breakfast, speakers, facility, and materials are all no cost, but pre-registration is required so we can plan accordingly. Thank you to our premium sponsors who make this event possible every month: MVTV Wireless, Southwest Initiative Foundation, and Vivid Image, Inc.

*There will be NO Social Media Breakfasts in July and August.

Stamp-n-Storage Marketing Overview: From Garage Shop to Ecommerce Success

Stamp and Storage, Hutchinson MNStamp-n-Storage owner Brett Haugen and Marketing Manager Carly Koeberl are our featured speakers at Social Media Breakfast Central Minnesota on Thursday, April 28, 2016. Brett and Carly will share the story of starting this business and using social media and other marketing channels to gain traction. Find out how their marketing efforts evolved and grew over time and how they encourage their customers to provide marketable content.

About Brett: Stamp-n-Storage Founder, Brett Haugen, is an OCD mechanical engineer who enjoys woodworking. His wife, an avid paper crafter, was looking for better ways to organize her supplies. He built a prototype for her, and the company blossomed.

About Carly:  Stamp-n-Storage Marketing Manager, Carly Koeberl grew up in Hector, MN and earned her bachelor of science in Marketing at the University of Northwestern, St. Paul.

Stamp-n-Storage has four core values: Customer Happiness, Attention to Detail, Stewardship, and Safety.  “Organize your craft.  Unleash your creativity!” is their tagline, and Stamp-n-Storage is passionate about providing paper crafters with high-quality, space efficient, desktop craft storage and organization solutions which allow them more time to enjoy their hobby.  Learn more about the Stamp-N-Storage Company and their products.

TidyTightwads, Professional Organizing and Cleaning business is our featured Breakfast Sponsor in April. It is through our monthly breakfast sponsors and ongoing sponsors that we are able to keep the monthly Social Media Breakfasts Central Minnesota free for everyone to attend. Thank you to MVTV Wireless, Southwest Initiative Foundation, and Vivid Image for their ongoing support!

You can register for April SMB here!

Content Marketing Tips: How to Run a Successful Content Marketing Program

christinamilanowskiAt the next Social Media Breakfast Central Minnesota on Thursday, March 24, 2016, Christina Milanowski will share tips and tricks for leading a content marketing strategy that pays off big in ROI. From gaining internal buy-in to leveraging employee experts to craft quality content, she will share first-hand experience running content marketing programs with Minnesota companies, as well as the latest stats and lessons from leading industry experts. You don’t want to miss this interactive discussion on content marketing for social media and public relations professionals.

Whether you are new to social media and marketing or have years of experience, every SMB has something for everyone. Learn, get inspired, network, grow, experiment, ask questions…Feed Your Brain!

About Our Presenter: Christina Milanowski is the Vice President and Social Media Director at Maccabee Public Relations in the North Loop of Minneapolis. She directs social media and online marketing campaigns at Maccabee, helping clients leverage the use of Facebook, Twitter, Pinterest, LinkedIn, Slideshare and YouTube, as well as content marketing and blog strategies. She has guided campaigns for agency clients RBA, Greenwald Wealth Management, Hazelden and the Gold’n Plump and Just BARE brands of chicken.

Previously, she worked as Senior PR & Communications Specialist in the legal industry. Christina holds a Masters in Business Communications from St. Thomas and Bachelors of Arts degrees in Journalism/Strategic Communications and Spanish Studies from the U of M.

Twitter: www.twitter.com/christinamila
LinkedIn: www.linkedin.com/in/christinamilanowski
MaccaPR Blog: www.maccapr.com
Bio: http://www.maccabee.com/our-team/christina-milanowski

You can arrive at the Crow River Winery by 7:30am on Thursday, March 24th to grab coffee, breakfast, and network. Invite a friend or co-worker to attend with you. The SMBCMN is free, thanks to our sponsors MVTV Wireless, Southwest Initiative Foundation, and Vivid Image. It’s open to anyone interested in learning more about marketing, social media, and technology to further their business, organization, or professional skills. Pre-registration is required.

Don’t Lose Your Creative Process in the Rush to Social Media

In the mad rush for “immediate” marketing results on social media, is your creative process suffering or getting skipped altogether? Betsy Bonnema from REDstar, a full service advertising agency in Willmar, will talk about the importance of maintaining a collaborative, insightful and rigorous creative process, no matter where you want to advertise at the next Social Media Breakfast on Thursday, February 25th. Along the way, she’ll give you a behind-the-scenes look at her team’s creative journey in the launch of WORKUP, a new coworking space she opened in May of last year. Marketing for the space has relied heavily on social media, and Betsy will share some of their creative wins and losses throughout the journey.

BetsyMore about Betsy: She’s the owner of REDstar, a full-service marketing and advertising agency with a 25 year history in the Willmar area. In May of 2015, Betsy and her team officially launched a new business venture called WORKUP, a coworking and meeting space on the historic MinnWest Technology Campus in Willmar. Her growing REDstar team is now the anchor tenant and marketing agent of WORKUP, and has spent much of the last two years implementing a multi-faceted marketing strategy to get it off the ground. Betsy is also an active community volunteer, organizer of the annual TEDxWillmarLive event and mom of two teenage daughters.

elenas-bakery_web-logoA special thank-you to our February SMB Breakfast Sponsor, Elena’s Bakery: The Sweet Spot of Hutchinson, MN.

Every Social Media Breakfast Central Minnesota is free to attend (thanks to our sponsors) and open to anyone looking to learn more about social media, current marketing trends, and network with other area businesses and organizations to find out what’s working for them. The SMB is for all levels of social media/marketing experience. No experience is necessary. Attendees are asked to pre-register so we can plan enough breakfast and hand-outs, etc. Plan to arrive at the Crow River Winery by 7:30 and we’ll finish by 9am.

Thank you to our continual SMB Sponsors:  MVTV Wireless, Southwest Initiative Foundation, Vivid Image


Blogging Outside-the-Box

beth_authorParalyzed by the thought of what you’d have to blog about on a consistent basis? Been blogging long enough that you need to shake things up a bit? Don’t have a website and think you don’t have a way to blog?

Attend the Social Media Breakfast on Thursday, January 28, 2016 and learn how you can get started blogging within 24 hours, whether you have a website with blog capabilities or not. Leave with a simple tool designed to collect topic ideas from non-writers in your organization! Beth Gasser, content writer for Vivid Image, will share some out-of-the-box ideas for new and experienced bloggers. She’ll share a blog idea generating tool with you, and answer questions you may have.

This session will:

  • Cover how to blog using LinkedIn
  • Demonstrate how to blog using a new feature on Facebook
  • Show you examples
  • Review a blog idea generator tool that is so simple, only “yes” and “no” check-marks are needed in order to get started

More about Beth Gasser

A special thank you to our sponsors who make the SMBCMN possible every month.  Thank you to Southwest Initiative Foundation, MVTV Wireless, and Vivid Image. It is through their sponsorship we are able to keep SMB free of charge and open to all who want to attend!

Please pre-register so we can plan handouts, seating, and breakfasts accordingly. Invite co-workers and colleagues to attend. Please arrive by 7:30am on January 28th, and we will conclude by 9am.

Don’t Be the One Nobody Sees in the Facebook Newsfeed

Your company is on Facebook – Great job! But guess what? So is everybody else, and now you are competing with your fans’ friends and all the other pages they like for a spot in their newsfeeds! Come to the December Social Media Breakfast Central Minnesota to avoid being the one that nobody sees in the Facebook newsfeed, by Jackie Kaufenberg. With Facebook’s ever–changing algorithms it is getting more challenging to get our Facebook posts seen in the newsfeeds, let alone liked, commented on, and shared! Jackie will provide some methods for increasing your chances of getting your Facebook content consumed and shared both organically and with paid Facebook advertising. Today’s Facebook marketers need a combination of fan–focused content and well–planned Facebook advertising to maximize their reach.

In this session, we will briefly cover:

Creating a Facebook Strategy
Encouraging comments and conversation
What to post and (Images, links, and of course video!)
Using hashtags and trending topics
Utilizing Insights to time your posts
Running Contests and Promotions
Facebook Advertising and Promoted Posts
Optimizing your Facebook Page

11781809_10206873943948692_689531056347795864_nAbout Jackie Kaufenberg: Jackie is currently the Community Manager and Social Media Strategist at Vivid Image in Hutchinson. Previously, she was the Marketing Manager for a Medical Device Manufacturer. She lives and works out of her home in Olivia, MN.

NOTE: Due to the Christmas holiday, the SMB is moved up one week this month, to Thursday, December 17th. The SMB starts at 7:30am and ends by 9am at the Crow River Winery on Hwy 7, East of Hutchinson. The breakfast, speaker, and materials are free and open to everyone, but pre-registration is required.

Thank you to our sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image for making this monthly resource available and no-cost to participants. Please invite others to join you.

5 Favorites for DIY Design

18ddd63Our speaker on Thursday, November 19, 2015 will be Lindsey Donner, Marketing Coordinator for TWC Architecture & Construction. Lindsey will be sharing her favorite five design platforms, most of which are free and easy to use. If you are struggling to create some simple images for your social media or website, this will be a very useful Social Media Breakfast.

As always, the Social Media Breakfast Central Minnesota is free to attend and open to anyone wishing to learn how to market better, use social media, and network with other progressive, marketing minded professionals. Pre-register now, and we’ll see you at 7:30am until 9am at the Crow River Winery on Hwy 7 West of Hutchinson, MN. #MuchInHutch

Lindsey Donner works for TWC Architecture & Construction as the Marketing Coordinator. She also works as the Marketing Director for Glacial Ridge Winery and freelances for a few small, start-up companies. She resides in Clara City with her husband and two kids.

A Special Thank You to our Sponsors of the November SMB!

Branded Solutions
MVTV Wireless
Southwest Initiative Foundation
Vivid Image, Inc.