B2B Case Study: Optimizing Social Media Channels via Content

IMG_6965Ryan Pena is our speaker on Thursday, January 26th! By now, most of us have heard it, “Content is KING!”. That’s great, but what steps should we take to not only put content out there but actually drive leads and site traffic back to the organization? Take the journey with Ryan as he shares the struggle, push-back, budget restrictions, and testing his team went through, which ultimately led to going from 48 social media leads in 2015 to nearly 1,000 social media leads in 2016!

Expect to leave understanding:

  • How to craft a content strategy centered around a default CTA
  • Hacks to leverage free blogging sites & communities to repurpose content while driving people to CTAs leading to business results
  • How we got featured in a private LinkedIn Healthcare group by Philips, which lead to a flood of new leads
  • How to leverage video to develop a broader reach
  • Influencer marketing tactics

The Social Media Breakfast Central MN is free and open to anyone who would like to attend, learn, network, and use social media and marketing to further their work. Pre-registration is required.

Bio: Ryan Peña is a Social Media Manager and international speaker with over 6 years of experience in the field.  He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one year, growing leads generated from social media by over 1,500% year over year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a hobby and he truly enjoys helping people connect with each other. Recently, he was featured on several social media podcasts and speaks internationally.  If you’re looking to bring social back to social media, talk to Ryan.

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