Instagram and Pinterest for Small Business: How to Leverage Photo-Driven Social Platforms for Your Business

Join us on Thursday, May 25th for the Social Media Breakfast Central Minnesota, our last before a brief hiatus over the summer months.  Our speaker will be Alika Faythe Hartmann, a photographer and small business owner from Redwood Falls, MN.

When it comes to social media, we are living in the Photo Economy. Photos are everywhere in social media and two emerging social media platforms – Instagram and Pinterest are hotter then ever. But how can you leverage these two platforms in a way that makes sense for your business? Alika uses visual social media sites like Instagram & Pinterest to market her photography business and is a passionate, enthusiastic, energetic, about social media.  She will help answer questions many business have, such as:

  • How important is it to share photos?
  • What would I have to take photos of?
  • Do I share the same photos on all social media platforms?
  • How can I leverage Instagram and/or Pinterest in a way that makes sense for my business?
  • Do I need to have business accounts on these platforms, or use my personal account?

Get registered today and bring a friend! As always, there is no cost to attend, but pre-registration is required. Thanks to our generous sponsors, Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc. breakfast, coffee, and materials are provided for attendees. It’s a great morning for learning, networking, and taking action.

Presenter Bio:  Alika is a photographer and small business owner living in Redwood Falls, Minnesota. She posts about life- being a business owner, mother, designer, adventurer, thrifter and those wacky Pinterest projects.

 

Synchronize Your AdWords and Social Media Strategies

Join us at the next Social Media Breakfast Central MN on Thursday, April 27th when we welcome speaker, Brad Putney to Hutchinson. Brad will present on how to “Synchronize Your AdWords and Social Media Strategies”. If you are new to Google AdWords, this will be a great opportunity to hear Brad walk you through the AdWords basics before diving into syncronization of your marketing efforts.

Search marketing and social media don’t have to exist in separate worlds. Developing digital strategies for both channels in conjunction with one another will yield an increased Return on Investment for both. The presentation will cover:

  • a review of Google AdWords
  • building combined strategies between paid search and social media
  • everything that’s new in paid search for 2017

Bio: Brad eats, breathes and sleeps Google AdWords and paid search campaigns at True North Consulting. To date he has built, repaired, and managed more than 500 AdWords campaigns. He is certified in all five Adwords disciplines as well as Google Analytics. In 2015 he was selected as a Google AdWords All-Star and spent three days at the GooglePlex in Mountain View. On days away from the office Brad works to manage his addiction to all things boats and boating by getting out on the water with wife and beagle, Eddy.

Register Today! As always, it is free to attend the SMB thanks to our sponsors, MVTV Wireless, Southwest Initiative Foundation, and Vivid Image. Tidy Tightwads is also sponsoring the April SMB, and we sincerely thank them for their support! Pre-registration is required and everyone is welcome to attend. Invite a friend or co-worker. We’ll see you on Thursday, April 27th at 7:30am until 9am at the Crow River Winery.

Changing Your Mindset from Hopeful to Hired

Adam Dince Hopeful to HiredAt the next Social Media Breakfast Central MN on Thursday, March, 23, author Adam Dince will share his insight into finding employment and candidates in today’s job market. Adam will help change the mindset of simply being hopeful, to hired! The secret lies in using college years as an opportunity to build professional networks, improve soft-skills, and create an effective online personal brand, so that students can hit the ground running after graduation. The opportunities for employers are to understand how candidates are preparing to fill your positions, where to find them, and how to effectively reach out and groom relationships that can later be mutually beneficial. In this interactive talk, based on Adam’s book, “Hopeful to Hired”, you will learn why college students need to change their mindset from hopeful to hired, tips on how to develop and optimize professional soft skills while in college (something employers need to see in a great candidate), how to start building an effective professional network while in college, and tips on building a meaningful professional online presence.

Who should attend?

  • Students looking to be proactive in finding a position in their field after graduation
  • Businesses and organizations looking to fill positions with qualified candidates
  • Parents and educators looking to help guide students toward decisions that will help them get hired

Bio: Adam Dince is an author and digital marketing professional located in the Twin Cities. In addition, he is a college instructor and guest lecturer at various universities. For the past four years, Adam has been a featured speaker at AdFed’s annual Student Ad Summit (SAS) and a variety of other collegiate and industry events. Each year, Adam mentors college students in his community as a way to give back to others.

As always, everyone is invited to attend and there is no cost. Pre-registration is required, so we have enough seats, materials, and breakfast available for attendees. Please arrive no later than 7:30am at the Crow River Winery. The SMB will conclude by 9am. Adam has another speaking engagement on Thursday morning in Hutchinson, but will have a brief time available after the SMB to sign books, which he will have with him.

The SMBCMN is free thanks to the generous support from our sponsors, Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc.

10 Things Facebook Page Admins Tragically Are Not Doing

beth-gasserThe next Social Media Breakfast Central Minnesota on Thursday, February 23, 2017 will focus on getting more out of your Facebook page, when Beth Gasser of Vivid Image talks about at least ten things she sees Facebook administrators failing to do each day. When you put time, money, and resources toward your marketing efforts, it’s important they work toward your advantage in every way possible. Find out how you can increase page likes, increase reach, and cater to the Facebook algorithm for better results, while insuring what you are doing is ethical and follows Facebook guidelines.

By going through a very specific list of 10 things you can do on your Facebook page, you’ll leave with a renewed enthusiasm for Facebook marketing.

You’ll have a better understand of:

  • Growing your Facebook reach and audience
  • Making your page more appealing and easier for people to use
  • Reducing confusion so people are more apt to like your page
  • Using Facebook to boost your results in Google (there’s a simple trick you need to know)

Beth Gasser is Vice-President of Vivid Image, Inc. and a Social Media Consultant for small businesses and organizations in Minnesota. She works in Facebook, Twitter, YouTube, and WordPress helping clients connect and engage with current and potential customers. She frequently teaches and public speaks on topics related to social media and online marketing.

Get Registered Now! All Social Media Breakfasts in Central Minnesota are free, but pre-registration is required. Sign up now, and we’ll see you on Thursday, February 23rd at 7:30 am at the Crow River Winery on Hwy 7 East of Hutchinson!

The SMB each month is free to attend thanks to our sponsors! The SMB Sponsors in February are Tidy Tightwads, Southwest Initiative Foundation, MVTV Wireless, and Vivid Image, Inc.

Review Now: Ryan Pena’s January ’17 SMB Presentation

IMG_6965Click below for Ryan Pena’s B2B Case Study Optimizing Social Media Channels from the Social Media Breakfast Central MN on Thursday, January 26, 2017.

Thanks again, Ryan for an outstanding presentation this morning!

B2B Case Study Optimizing Social Media Channels

B2B Case Study: Optimizing Social Media Channels via Content

IMG_6965Ryan Pena is our speaker on Thursday, January 26th! By now, most of us have heard it, “Content is KING!”. That’s great, but what steps should we take to not only put content out there but actually drive leads and site traffic back to the organization? Take the journey with Ryan as he shares the struggle, push-back, budget restrictions, and testing his team went through, which ultimately led to going from 48 social media leads in 2015 to nearly 1,000 social media leads in 2016!

Expect to leave understanding:

  • How to craft a content strategy centered around a default CTA
  • Hacks to leverage free blogging sites & communities to repurpose content while driving people to CTAs leading to business results
  • How we got featured in a private LinkedIn Healthcare group by Philips, which lead to a flood of new leads
  • How to leverage video to develop a broader reach
  • Influencer marketing tactics

The Social Media Breakfast Central MN is free and open to anyone who would like to attend, learn, network, and use social media and marketing to further their work. Pre-registration is required.

Bio: Ryan Peña is a Social Media Manager and international speaker with over 6 years of experience in the field.  He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one year, growing leads generated from social media by over 1,500% year over year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a hobby and he truly enjoys helping people connect with each other. Recently, he was featured on several social media podcasts and speaks internationally.  If you’re looking to bring social back to social media, talk to Ryan.

A New Year and a Bunch of New Trends Coming Your Way

The topic for the special year-end SMB on Thursday, December 15th will be 2017 Marketing Trends!

2017 will bring more changes in online marketing, search engines, and social media than what we’ve seen the previous couple of years. Change is happening faster than ever and user expectations are taking a front seat. Consider this, for the first time in history, television advertising budgets will be less than budgets for digital and mobile ads.

The staff at Vivid Image; Heidi, Cory, and Steve are energized and ready to share about the changes they are seeing and the new trends coming our way this next year. This session will cover new things with Google, Facebook, Design, Mobile, Website Usability/Accessibility, Emotional Marketing, and so much more. There’s even going to be a shift in the photos used to market online. Say what? Leave the session ready to embrace the new trends in 2017 from this interactive, information-packed, casual and fun holiday SMB!

twoHeidi Arndt is an Online Marketing Specialist who focuses on local search and online reputation management.

Cory Dammann is an Account Director who works with a wide variety of businesses and industries, helping to jump start their marketing plans and make sure everything coincides with customer expectations to drive sales.

Steve Gasser loves to help businesses and non-profits reach their goals by utilizing both proven methods and the newest of trends and technology.

Get registered today! As always, the Social Media Breakfast Central MN is free and open to anyone wishing to attend. Please arrive by 7:30am at the Crow River Winery.

 

Embrace Your Unique: Ali J Boutique

Ali J Boutique New London MNThe Team at Ali J Boutique in New London, MN will be our next featured speakers at the Social Media Breakfast Central Minnesota on Thursday, November 17, 2016. Ali J owner, Alison used to be “The Scarf Lady” with her traveling boutique and scarf tutorials with over 750,000 YouTube views. Today she runs Ali J Boutique, on Main Street in New London and an online subscription based program called My Midlife Closet. Her team of 5 Stylists are on a mission to teach women to wear their worthiness. Their marketing toolbox is full of options to stand out from the crowd and get into closets across the nation.

Maybe you’ve seen one of Ali J Boutique’s creative ads or videos on social media? If you’re wondering how small businesses like this seem to make expressing their brand online flawless, then make sure you get registered to learn more about their unique ecommerce, digital and social media strategy.  Recently featured on Jerrid Sebesta’s program “Two Week Notice”, Ali J shares her entrepreneurial story and the reasons she went into business. At the SMB, her social media team will share the social media and marketing side of Ali J Boutique and how they have grown her devoted customer base and online followers.

As always, we ask people to pre-register for SMB, but everyone is welcome and it’s always free! NOTE: SMB in November and December are one week early due to the holidays. See you at 7:30am on Thursday, November 17th at the Crow River Winery!

Thank you to our generous sponsors for keeping this a high-impact, expense free resource for our area organizations and businesses! MVTV Wireless, Southwest Initiative Foundation, Vivid Image

Influential Strategies for Winning Through Social Selling

Don’t miss the Social Media Breakfast Central Minnesota on Thursday, October 27, 2016 when JoAnn Funch presents on “INvest in your connections – Influential Strategies for Winning Through Social Selling.”

Social selling is NOT about selling, rather it is about connecting and serving others in a deeper, more meaningful way.  To understand that concept it is important to view how the buying process has changed. Today’s buyers regardless if that is B2B or B2C are socially driven, they are searching online for a product or service well before contacting you. The decision you want to pay attention to is “will you be the one they buy from?”

Social selling has taken the place of a traditional cold calling strategy.  Sales cycles are often long and building long term relationships are and will continue to be game changers. Just think about it, most of your prospects are already doing research online for what they want, so your job is different, it is to build trust and credibility that you are the person or company they want to do business with.

Social Selling is the new revolution in sales and we must embrace it now, or get left behind.

In this SMB session you will cover these key objectives:

  1. Why adopting a social selling strategy matters
  2. LinkedIn has now become about relationships and engagement
  3. Social selling is about investigative research
  4. Engagement – why, where and how to be more effective and involved
  5. How content creation builds your credibility
  6. Staying top of mind with targeted messages
  7. Developing a serving mentality

New PictureJoin digital marketing specialist and LinkedIn expert JoAnne Funch as she teaches us how LinkedIn can build your individual credibility, manage your reputation and fill your pipeline with the right people, insights and relationships. As always, there is no cost to attend Social Media Breakfast Central Minnesota and everyone is welcome to attend. Please pre-register so we have enough seats, materials, breakfast, and coffee for attendees.

JoAnne has worked with hundreds of small business clients since establishing her marketing business in 1996. She’s a marketing consultant, experienced social media trainer and online marketing strategist specializing in LinkedIn.

She has also served as the LinkedIn workshop trainer for the University of Minnesota, Business & Economic Development Department, and continues to be a sought after trainer and speaker locally and nationally.

JoAnne works with both private companies and individuals on LinkedIn profile development, corporate training, social selling strategies and more.  She stays at the forefront of this ever changing platform to ensure her clients stand out and are leveraging the latest updates.

You can learn more about her at https://www.linkedinforbusiness.net and she welcomes any questions in advance of her presentation and should be direct to her email:   joanne@linkedinforbusiness.net

Connect with JoAnne on LinkedIn:   https://www.linkedin.com/in/joannefunch

What Does It Take to Hire the Next Generation?

michelle-fallingMichelle Falling will be our fall kick-off presenter on Thursday, September 22, 2016 at the Social Media Breakfast Central Minnesota, sharing with us about what it takes to hire the next generation and understanding how Millennials want to work and live work. If you’re interested in how to attract top talent, what makes millennials stay at their current jobs, and what companies/organizations need to do to engage them through social media and other avenues, this session is for you!

About the Presenter: Michelle Falling is a Recruiting Manager and Career Development Specialist at Life-Science Innovations & Affiliate Companies, with many years experience hiring top candidates for a wide variety of positions.

As always, the Social Media Breakfast is free to attend and open to anyone interested in learning more about social media, online marketing, and technology to network and grow your business. Pre-registration is required. The SMB is at the Crow River Winery on September 22 starting at 7:30am and done by 9:00am. Thank you to our sponsors for making this month event possible: Vivid Image, Inc., MVTV Wireless, and Southwest Initiative Foundation.